JNF Fox & Sons
Brand Identity Design
JNF Fox & Sons are specialist banana importers, ripeners and distributers. They are a long established family business and they supply to food service and retail industries across the UK.
Our brief was to create a new brand identity that would primarily be featured on banana boxes and across adverts to promote the
Our response was to create a design that featured a shipping/luggage style label devise, with natural stamp styled font and quirky drawn banana to match, as the product is shipped from hot exotic countries. We also retained the colours of their previous logo for recognition.
A range of marketing material was also
implemented across the brand environment which included:
Every brand tells a story which can developed in fresh and inspiring ways when creating and working across larger spaces.
In this case endorsing their sustainable banana production, by working alongside with EARTH University.