Brand communications

Bausch + Lomb has been at the forefront of visionary innovations in eye care since 1853, helping you to see better, to live better.

Our first project was to create a branded leave piece for Bausch + Lomb Biotrue presbyopia lenses; a next generation 3-zone progressive multifocal lens that allows you to see across all distances. Our response was to echo the cross in the logo to form a corporate structure. We then created an innovative diagram highlighting the three distances, near, intermediate and far, alongside a set of symbols. The model was photographed reading a book and looking into the distance.


Support materials and exhibition banners

We have worked on following brands: Bausch + lomb corporate. Lenses: Biotrue, Pure Vision, Ultra, Zen Lens and bespoke tailored lenses. These communications included concept design for adverts, leave pieces, brochures, seminar invites, appointment cards and shop window display posters.

Two examples are shown here for pull up banners created for corporate Bausch + Lomb and Ultra lenses. Ultra was a new global brand which had just been launched in the UK. We adhered to strict brand guidelines, using the assets supplied for Ultra, implementing across all communications.

Promotional branded merchandise

Madeyoulook work alongside a range of trusted partners for promotional branded merchandise. It’s important to have good suppliers who can push the boundaries, supply samples and deliver on time and on budget, especially when deadlines are tight.

We created many promotional items for Bausch + Lomb to support their products across trade shows and seminars. These included gift bags, pens, mouse mats, lens cloths, note pads and promotional sweets.