by Made You Look | May 2, 2017
Brand communications
Bausch + Lomb has been at the forefront of visionary innovations in eye care since 1853, helping you to see better, to live better.
Our first project was to create a branded leave piece for Bausch + Lomb Biotrue presbyopia lenses; a next generation 3-zone progressive multifocal lens that allows you to see across all distances. Our response was to echo the cross in the logo to form a corporate structure. We then created an innovative diagram highlighting the three distances, near, intermediate and far, alongside a set of symbols. The model was photographed reading a book and looking into the distance.
Support materials and exhibition banners
We have worked on following brands: Bausch + lomb corporate. Lenses: Biotrue, Pure Vision, Ultra, Zen Lens and bespoke tailored lenses. These communications included concept design for adverts, leave pieces, brochures, seminar invites, appointment cards and shop window display posters.
Two examples are shown here for pull up banners created for corporate Bausch + Lomb and Ultra lenses. Ultra was a new global brand which had just been launched in the UK. We adhered to strict brand guidelines, using the assets supplied for Ultra, implementing across all communications.
Promotional branded merchandise
Madeyoulook work alongside a range of trusted partners for promotional branded merchandise. It’s important to have good suppliers who can push the boundaries, supply samples and deliver on time and on budget, especially when deadlines are tight.
We created many promotional items for Bausch + Lomb to support their products across trade shows and seminars. These included gift bags, pens, mouse mats, lens cloths, note pads and promotional sweets.
by Made You Look | May 1, 2017
Brand & packaging design
We have been working with KTWO® for over 10 years. KTWO® produce utility and cigarette lighters sold through their KTWO® and Sienna Gold® brands. Our brief was to create a new brand to go across a range of mid-priced utility lighters with a lifestyle positioning.
We explored the market and found that mid-priced lighters were functional and lacked interest, whereas, lighting a candle creates the perfect mood, whether it be relaxing, entertaining or celebrating.
Madeyoulook created the name Luminate and positioning strap line for this new range.
Range extensions into functional cookware
We created the brand name Luminate® to reflect the new positioning strap line. The new brand logo was created to “light up”, showing the brand name luminated in lights out of the dark background. Each product was then clearly communicated on the backing card in its own right.
Madeyoulook have extended the design across to: Kitchen Lighter, BBQ Lighter, Mini Lighters and Cooks Lighter for browning crème brulee.
Mini lighters for on the go
The mini lighters were great little products, handy in size, long lasting, refillable and multi use.
Madeyoulook worked with the factory in China and recommended printing a range of 6 different wraps with a different lighting occasion shown on each, along with colour co-ordinated barrels. The range of wraps included images spa, fireworks, birthday, party and entertaining. The backing card was cohesive across the set consisting of typography usage occasions
This range has completely transformed utility lighters as a lifestyle brand, visually representing each product clearly, showing usage occasions and making it unique from its competitive set.
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